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Digital Health Partnerships

Teledermatology Partnerships for Consumer Brands 

Extend the consumer experience with dermatologist-led care. DermatologistOnCall helps consumer and over-the-counter brands support patients beyond the point of purchase through expert care, education, and continuity.
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Supporting the Consumer Journey: From First Use through Ongoing Care

Whether the journey begins with a product or with a dermatologist, guidance matters.

Consumers navigate skin, hair, and nail concerns in different ways. For many, the journey begins with an over-the-counter (OTC) or consumer health product, often without clinical guidance. Others seek out dermatologist-led care first, looking for expert advice before deciding how to manage their condition.

DermatologistOnCall supports both pathways.

Patients may arrive on the platform after trying OTC solutions, seeking answers about what's working, what isn't, and what to do next. At the same time, DermatologistOnCall can serve as a starting point for the consumer journey, where dermatologists evaluate patients and recommend appropriate care, including non-prescription products, as part of a personalized treatment plan.

This dual-entry model creates a connected experience in which products and care are aligned, and consumers are supported at every stage of their journey. 

Connecting Products and Care

Supporting engagement before, during, and after product use

By supporting both entry points, DermatologistOnCall enables consumer and OTC brands to engage patients:

  • After product use, when consumers are seeking validation, adjustments, or next steps
  • At the point of care, when dermatologists guide treatment decisions and recommend appropriate OTC products

Non-prescription dermatology products are explicitly included in treatment plans when appropriate, reinforcing their role in a broader dermatologist-guided care strategy.

This ensures therapies are:

  • Used more effectively

  • Aligned with patient needs

  • Supported by clinical insight.

Education That Happens Within Real Care

Helping patients and providers make more informed decisions

Patient Education

Patients receive clear, personalized guidance from board-certified dermatologists, giving them:

  • Personalized, Condition-Specific Guidance
    Supporting patients with clear, tailored education based on their diagnosis, helping them to better understand their condition and care plan.
  • Guidance on Product Use and Treatment Approaches
    Instructing patients on how to use over-the-counter and prescribed treatments more effectively with dermatologist-led instruction on proper application and expectations.
  • Understanding When to Adjust or Escalate Care
    Equipping patients with the knowledge to recognize when a treatment is working, when it may need adjustment, and when to seek additional care.
  • Education on Lifestyle and Environmental Factors
    Providing insight into how daily habits, environmental exposures, and product choices can impact skin, hair, and nail health.

Dermatologist Education

DermatologistOnCall supports the compliant sharing of educational resources with providers. This helps dermatologists stay informed about relevant product innovations and patient needs, while maintaining full clinical independence. This includes:

  • Support for Digital-First Dermatologists
    Equipping dermatologists who practice primarily in virtual settings with resources tailored to asynchronous, digital-first care delivery.
  • Awareness of New Products and Innovations
    Keeping providers informed about new product launches, evolving applications, and emerging categories relevant to dermatologic care.
  • Evidence-Based Product Education
    Providing clinically grounded, evidence-based information to help dermatologists make informed decisions that support optimal patient outcomes.

Care Across Skin, Hair, and Nail Conditions

Meeting consumers wherever their concerns begin

DermatologistOnCall supports the evaluation, diagnosis, treatment, and management of more than 3,000 dermatologic conditions.

Skin

Acne, eczema, psoriasis, rosacea, rashes, pigmentation concerns, and more.

Hair

Hair loss, thinning, scalp conditions, and related concerns.

Nails

Fungal infections, discoloration, structural issues, and damage.

This breadth allows OTC and non-prescription brands to support consumers across a wide range of needs, life stages, and entry points to care.

Enhancing the Consumer Experience

Creating strong connections through care, guidance, and continuity

DermatologistOnCall helps consumer brands connect product use with dermatologist-led care,  supporting consumers whether they begin with a product or seek clinical guidance first. By creating a more continuous experience, DermatologistOnCall enables brands to engage patients at key moments in their journey, reinforce appropriate product use, and provide trusted education that improves confidence, satisfaction, and long-term engagement.

A clinical starting point or next step

Engage consumers whether they begin with your product or with dermatologist-led care.

Stronger consumer confidence

Help consumers feel more confident in their choices through expert validation and personalized guidance.

More effective product use

Support proper product use through dermatologist-led recommendations and education.

Deeper engagement and trust

Extend beyond the transaction to build ongoing relationships grounded in care.

Seamless digital access

Offer convenient, message-based (asynchronous) care that fits into consumers’ lives.

Seamless, Co-Branded Care Experiences

Extend your brand into the care journey with continuity, trust, and clinical support.

DemratologistONCall offers co-branded experiences that connect your brand's digital touchpoints directly to dermatologist-led care. This creates a seamless transition from product discovery or education to a clinical environment, helping consumers feel supported within a familiar, brand-aligned environment.

By maintaining continuity throughout the experience, co-branded portals:

  • Reinforce trust by meeting consumers where they are
  • Extend engagement beyond the point of purchase
  • Provide a consistent, cohesive journey from brand interaction to care
  • Pair brand presence with evidence-based care from board-certified dermatologists
These experiences enable consumer brands to play a meaningful role in the full care journey, supporting customers throughout their ongoing skin, hair, or nail health experience.

A Trusted Clinical Partner

Build on experience, quality, and patient-centered care

  • Board-certified dermatologists across all 50 states and the District of Columbia

  • NCQA-aligned credentialing standards

  • HIPAA-compliant, secure platform

  • More than a decade of teledermatology experience

  • Online care for more than 3,000 dermatologic conditions

DermatologistOnCall provides a credible, clinical experience that connects product use with professional care.

Let's Improve Access Together

Partner with DermatologistOnCall to deliver faster, more efficient dermatology care to your members.

DermatologistOnCall provides scalable teledermatology solutions for health plans seeking to improve access, reduce specialty wait times, and lower total cost of care. Our platform connects members with board-certified dermatologists quickly - often within hours - while maintaining high clinical and compliance standards. 

Let's build something better for dermatology.

Fill out the form below to get more information on how DermatologistOnCall and your organization can work together to advance patient care.

Frequently Asked Questions

How does DermatologistOnCall support the consumer journey?

DermatologistOnCall supports both entry points, whether a consumer begins with a product or with dermatologist-led care,  creating a more connected and informed experience.

Can DermatologistOnCall providers introduce consumers to over-the-counter (OTC) products?

Yes. Our dermatologists may recommend OTC and consumer products within personalized treatment plans when appropriate, helping guide product discovery through clinical care.

How does DermatologistOnCall support consumers after product use?

Visits remain open for 30 days post-care for any questions or concerns. Patients can seek dermatologist guidance after using a product to better understand results, adjust their approach, or determine next steps.

Does DermatologistOnCall support patient education?

Yes. Patients receive personalized, condition-specific education as a part of their diagnosis and treatment plan, helping them understand their condition and next steps.

Does DermatologistOnCall support provider education?

Yes. Educational resources can be shared with dermatologists in a compliant manner, supporting awareness while maintaining clinical independence.

What conditions are treated through DermatologistOnCall?

DermatologistOnCall physicians treat more than 3,000 skin, hair, and nail conditions through our platform.

How quickly can consumers receive care?

Patients can typically complete a visit in minutes and receive a response from a board-certified dermatologist within hours. This significantly reduces the traditional wait time for dermatology care and helps accelerate access to treatment. All visits are completed within 48 hours.

Is DermatologistOnCall compliant with privacy and security standards?

Yes. DermatologistOnCall operates on a HIPAA-secure, SOC 2+ HITRUST-compliant platform and adheres to industry-standard privacy and security protocols to protect patient information.